Kontera Blog Information Is An Eye Opener To All Bloggers

We’ve just wrapped up another successful round of the Kontera Show & Tell-Showoff-Showdown contest on Facebook – and a big thanks to everyone who participated!. All your picks of sites where to find internet news, trends and tips were spot on, and we especially congratulate our latest batch of winners for their expert contributions:

1. First Prize of $75 Amazon Gift Card goes to Deneth Karunarathne
2. Second Prizes of $50 Amazon Gift Cards go to CJ Esus & Fateh Ali
3. Third Prizes of $25 Amazon Gift Cards go to Mateen Shaikh & Jack John ‎

Now on to the brand new Show&Tell-Showoff-Showdown - this time with a Halloween Twist!

Here are this week’s Halloween themed questions:

* Q#1: Trick or Treat? In attracting traffic to your site, what tricks and promotions have worked best?
* Q#2: Describe your coolest Halloween costume (pictures welcome!)


Share your answer! Don’t miss out on the $75 first prize!

As always, the rules remain the same: Leave your answers in the form of a comment on our Facebook page, and the comments that receive the most “Likes” win from our pool of over $200 in prize money.

Enter Kontera Facebook Contest Now – >>!
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Categories: Promotions

NY Agencies Compete for the Kontera Kup
October 11, 2010

Go Team! Kontera’s Sara Press and GraceAnn Bafna.

Bringing eight of New York’s most prolific ad agencies together into a head-to-head ‘Amazing Race’ style competition, the inaugural Kontera Pub Krawl was held recently around Manhattan’s East Village. It combined the traditional pub crawl – a night of group bar-hopping – with an inebriated scavenger hunt. The ultimate objective of the evening was to get your name etched on the prestigious Kontera Kup, an award bestowed upon the winning team.

To kick off the competition, all teams were given a series of cryptic clues to locate 6 unknown locations. In order to advance to the next bar, each team had to successfully complete a semi-blind puzzle, answer a series of trivia questions (does anyone know how old “The Situation” really is?), compete in a March Madness style ping pong tournament, and complete an obstacle course that tested the team’s impaired motor skills (we weren’t going to make it easy!).

Off in the Maxus Lobby struggles through some early penalties

By the final challenge, it appeared as though Maxus had built an insurmountable lead, but competition was fierce and several lead changes later, Media Vest’s Poverty Elite clinched the Kontera Kup, winning the 2010 Kontera Pub Krawl Champion title!

Following the competition, all of the teams, cheerleaders and local agency representatives celebrated at the Finish Line Party where guests were treated to a live performance by The Lesser Ghost. Winners were announced and Poverty Elite was awarded the Kontera Kup by emcee and Kontera VP of Sales Chris Karl, followed by a champagne toast. It was an evening that will not soon be forgotten!

The Lesser Ghost performing at the finish-line.

Thank you to the all those who participated, cheered and danced the night away. It was great to have representation from agencies across the city including, Mindshare, Mediacom, Universal McCann, MediaVest, Neo@Ogilvy, MEC, Maxus, Wieden and Kennedy, Media Contacts, and Initiative, celebrate and enjoy the festivities.

Congratulations to Media Vest’s Poverty Elite and we look forward to seeing you defend the Kup Champion title at Kontera’s 2011 Pub Krawl!

MediaVests’ Poverty Elite and their Kontera Rep, Shira Dinour with the 2010 Kontera Kup!

Congratulations to the Winners:

1st Mediavest – The Poverty Elite: Adam Miller, Joe Bologna, Nikkie Pavoggi, Erin Green – Kup Champions

2nd Media Contacts – MC Hammered: Josh Walsh, Kate Alev, Josh King and Tanya Sabharwal -

3rd Maxus – Off In the Maxus Lobby: Jeff Slawsky, Kevin Fitzpatrick, Marc Tammen, Sage Saperstein






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Categories: Inside Kontera

Getting to know Laliv Hadar: An Interview with Kontera’s Senior Manager of Advertiser Marketing
October 07, 2010

LalivHaving worked for over 10 years in online marketing at such companies as Yahoo! and AOL Time Warner, Laliv Hadar brings a wealth of experience to her role as the Senior Manager of Advertiser Marketing at Kontera. As October marks her one year anniversary of joining Kontera, we thought we’d take the opportunity to catch up with Laliv and discuss her valuable contributions to our Marketing and Sales Departments.

Please describe your role in the company:
The creation of marketing tools and resources primarily for the use of the Advertising Sales group.

What excites you the most about your job?
Personally, I like that it combines creativity with strategic business thinking and skills. In terms of the contribution to the company, the goal is that my work product has a direct effect on the sales force, giving the field more tools and resources with which to sell, to ultimately drive more revenue for the company.

What projects have you worked on recently that you’re the most proud of?
Some recent projects include Kontera’s market launch where we announced new features to our technology, the Kontera Synapse, and released exciting results of a comScore study that showed the advantages of Kontera In-Text advertising to both advertisers and consumers. Before that, a big project that I led was a redesign to the advertiser section of the Kontera website, which included the launch of a new Ad Gallery featuring some of Kontera’s best in class advertising units.

In your interactions with Advertisers and Ad Agencies, what do you find they respond to the most about Kontera?
I have heard from advertisers and from our internal sales force that we perform well and, thus, we have high retention and renewal rates with clients. Clients also seem to appreciate the breadth and depth of our creative and custom solutions – delivering a unique creative and technical end-to-end solution to support their messaging and their brand.

What about Kontera differentiates it from other In-Text / Advertising solutions?
Our technology is superior, which is shown through our solid campaign performance.

While other In-Text technologies are still relying on fixed keyword lists for campaign targeting, only Kontera can provide Topical Targeting, which is the ability to identify thousands of concepts and expanded phrases relevant to the target audiences’ topics of interest. This allows us to deliver campaigns on a much larger scale, and through our dynamic A/B optimization monitor campaigns in real time, features other In-Text networks just can’t compete with.

Can you walk us through your average day at the office?
Get coffee, catch up on email and work on the computer, a meeting or two, more coffee, lunch, more work and meetings, and more coffee :)
Basically, it’s all about gathering feedback from the field- understanding what’s working and what’s not, what additional sales tools they require to better promote Kontera to our Advertisers clients and get our message across. And after Sales speak- it’s all about delivering :)

When you’re not working in the Marketing Department, what do you do in your free time?
Spend time with family and friends, enjoying outdoor activities and exercising.

What are your go-to sites for staying on top industry news and developments: Ad Age, Media Post, eMarketer, and The Wall Street Journal

Finally, what tips, tricks and tools are required for your daily work:
Strategic thinking, creativity, business acumen, and the love of PowerPoint! :)

Thanks, Laliv! If you’d like to see more examples of Laliv’s work, please visit our Advertisers Section.


Read more: The Official Kontera Blog for In Text Advertising http://blog.kontera.com/#ixzz12WQdrfwe